Marketing, Consulting and ResearchThe leading Local market and social research supplier in East Africa.

Product Innovation

Product Innovation CI product innovation practice helps companies identify and evaluate opportunities to develop new products and services to capitalize on the unmet demands of key accounts and consumers. Whether the client is a consumer products company looking to localize and meet demand for new products in East Africa or…

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Marketing and Sales

Marketing and Sales Finding the right marketing message and communication strategy in East Africa is a delicate process. Many companies come to East Africa hoping to apply tried and true marketing strategy from their home office only to find that they do not have the same positive impact in East…

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Growth Strategies

Growth Strategies Detailed, well-planned strategy is key to successful growth in East Africa where consumer and business needs are rapidly evolving, and many areas remain uncharted territory. Our goal is to help clients navigate the East African markets and identify opportunities they can leverage to build their business. CI works…

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Brand Strength

Branding is critical to long-term success in East Africa Companies with strong brands in their home markets often struggle to position themselves well in East Africa and many ultimately fail to make the positive impact they had hoped for as their businesses develop because they do not position their brands…

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Consultancy

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Survery

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Research

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Data Gathering

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Client Survery Our clients come from a variety of industries, and they all have different needs. Some are fortune 500 companies with decades of experience in a market, others are SMEs just starting to get a foothold. We work with hedge funds and private equity firms seeking to invest in East Africa. We help domestic East Africa companies become global players. Our clients all share one common thread - the demand for excellence in client service and strategic market intelligence.
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Quality Control Measures

To ensure quality we shall employ specific measures at different levels depending on data stage and method. In qualitative research we ensure research participants are well recruited using recruitment questionnaires, moderator is well acquainted with the Discussion Guide. Recording gadgets are set in advance and confirmed to be in working condition. In quantitative research we employ stringent measures both in data mining and capture stages

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Coding frame development The data processing manager will work together with coding clerk to develop the coding frames under the guidance of the project manager. This process requires that we pick a random sample of at least 10% responses and use it to compile the coding list. Once the coding…

Editing: 100% editing of questionnaires Data Capture Structure: Creation of a structure that has logical skip patterns and prevention of non-allowable values to be captured. Data Verification: 100% double capture Integrity Checks: Re-listening to audios/videos to verify qualitative information Logical skip patterns Invalid range of responses Straights on Ranking and…

Training and Briefings: Thorough briefing of methodology and questionnaire is followed up by mock interviews and trial calls Accompaniment: 15% of interviews are accompanied by the supervisor, i.e. conducted under his/her supervision for both CAPI and PAPI  Back-Checking: Both supervisors and back-checkers will back-check 15% of the  interviews Rigorous Enforcement: Fraudulent…

Our Take Our core business is consulting on the basis of marketing research. Our foundations are in the research industry. However, our knowledge and skills reach into various disciplines, such as brand management, management consulting, innovations, media, trend forecasting, and data mining. These marketing and business skills allow us to tap a rich seam of insights to help offer valuable marketing advice to our clients,
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